Head of Brand
Company: Happy Mammoth PTD LTD
Location: Miami
Posted on: October 16, 2024
Job Description:
Happy Mammoth is a fast-growing natural food tech business
selling across Australia, Europe and the United States. We
specialize in formulating, producing and marketing gut, digestive
and microbiome health foods and natural supplements, designed to
help our clients make long-lasting positive health changes and
start living very full lives again.What You Get:
- Competitive salary in USD,
- Work remotely from anywhere in the world such as your home,
co-working space or cafe,
- Lots of variation to keep the day-to-day exciting,
- Free access to books, courses and anything else that helps
improve your skill set.We are seeking a visionary and strategic
Head of Brand to join our team. As the Head of Brand, you will be
responsible for developing and executing the brand strategy to
elevate Happy Mammoth's across all markets, enhance brand equity,
and drive customer engagement. This is a unique opportunity to
shape the future of a fast-growing brand in the health and wellness
industry.Availability according to GMT is highly preferred.Please
note that this is a full-time remote contractor position and you
will be responsible for managing taxes based on the regulations in
your country.Responsibilities:
- Analyze brand positioning and consumer insights
- Create Internal and External story brand
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
per region
- Manage and mentor a team of brand and marketing professionals,
fostering a culture of creativity and innovation.
- Establish performance specifications, cost and price
parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and
assess ROI and KPIs
- Monitor market trends, research consumer markets and
competitors' activities
- Oversee new and ongoing marketing and advertising
activities
- Monitor consumer reactions
- Devise innovative growth strategies
- Align the company around the brand's direction, choices and
tactics
- Help creating product names
- Create and execute comprehensive brand strategies focused on
non-digital channels such as print, TV, radio, and in-store
marketing to align with the company's vision and goals.
- Identify, negotiate, and manage sponsorship opportunities and
brand partnerships, ensuring they align with brand values and
contribute to brand awareness and growth.
- Develop and execute PR strategies to enhance brand reputation
and media coverage, and plan and manage outdoor advertising
campaigns such as billboards and transit ads to maximize reach and
impact.Requirements and skills:
- Track record in developing and delivering marketing strategies
for consumer brands.
- A passion for brand building, customer growth, brand
engagement, loyalty and retention.
- Proven track record of developing and executing successful
brand strategies and marketing campaigns.
- Experience in identifying target audiences and devising
effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
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Keywords: Happy Mammoth PTD LTD, Lauderhill , Head of Brand, Other , Miami, Florida
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